What does the new segment of digital nomads & workationers want and how can hotels attract them? | 9


The new trend "Digital Nomads" ist not that new. It is a growing segment and it grows super fast.

In the past years, it used to be younger people staying at hostels and working in co-working spaces. This has changed. Today, if there is a good work environment in a hotel, you will see older people travel and work at the same time, living their digital nomad lifestyle while traveling with their partners.

In this episode, we look at how to deal with this new trend primarily by answering these questions:

  • How can we standardize and bring the digital nomad lifestyle forward?

  • Is it possible for bigger suppliers to standardize products and offerings?

  • How should the industry react to the digital nomad lifestyle?

  • Are there any brands coming up that cater to the segment of a digital nomad lifestyle"?

  • What are the needs and wants of the digital nomad segment?

  • Can a hotel even offer all the requirements of the digital nomad segment?

RESOURCES Website “G&B Travel and Hospitality Partners Switzerland”: https://gnbconsulting.com

Free initial conversation: https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation

THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together with Gerry Romanescu we discuss the trends and current challenges in the hotel and tourism industry. Made for hoteliers, tourism destination managers and hotel owners, our podcast brings you tangible insights from the international and DACH market that you can use for improving your business.

LOVE WHAT YOU ARE HEARING? Please leave us a 5-star rating on Apple Podcasts, a review, and subscribe to the podcast. Thanks for your support! Rate and subscribe to Apple Podcasts here: https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737

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