
How to use guest data to drive guest experience – What we learnt from 45 mystery shops – ep. 4 | 15
Most guests give a lot of their data to hotels prior, during, and after their stay. Only a fraction is used to create a more personalised guest journey.
We discuss actionable steps for small, independent hotels without a large budget to implement towards a better use of guest data and personalised service.
Welcome to our mini-series about our learnings from 45 hotels visited in secret throughout the Romandie (Vaud, Jura, Fribour and Nêuchatel). Our goal was to identify steps of the guest journey where the hotels do not meet guest expectations.
Follow us on our journey and find out, what...