How you can create an overall and comprehensive concept – What we learnt from 45 mystery shops – ep. 2 | 13

Shownotes

In this episode we want to talk about the "concept globale" or the "overarching concept" of a hotel. This is something we sometimes didn't see in hotels we visited, even though it is an integral pillar for manging a successful hotel. Let's discuss this idea and actionable steps you can take toward formulating it, so your hotel will be stustainably profitable!

Welcome to our mini-series about our learnings from 45 hotels visited in secret throughout the Romandie (Vaud, Jura, Fribour and Nêuchatel). Our goal was to identify steps of the guest journey where the hotels do not meet guest expectations. Follow us on our journey and find out, what we learnt bout the state of hospitality in the French speaking part of Switzerland!

RESOURCES G&B Travel and Hospitality Partners Switzerland website: https://gnbconsulting.com

Free initial conversation: https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation

THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together with Gerry Romanescu we discuss the trends and challenges in the hotel and tourism industry. Made for hoteliers, tourism destination managers and hotel owners, our podcast brings you tangible insights from the international and regional markets that you can also apply to your business.

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